Italian craftsmanship has always been internationally celebrated. Italy has been a leader in innovative, beautiful, and high-quality design for decades. Immerse yourself in the world of unparalleled italian mastery of artisanal crafts, fashion, cars, motors and gastronomy through a marathon of behind the scenes visits, tours and experiences looking into the production and stories behind world-renown brands. What lies behind the finished product? What is the story behind the brand? Who are the people behind the story? An educational experience of generational design, strategy and creation alongside some of the world’s most distinguished pioneers.